Great new content for developers and startups unleashed at IMPACT yesterday

As I’ve written about several times before – every developer I meet talks fist about the cool cloud and mobile projects they are working on, and our Tech Trends survey backed up the enthusiasm with these two areas outdistancing all others as the hot topics for developers and startups around the globe.

So yesterday at IMPACT we unleashed some incredible new free tools for developers up on our developerWorks site:

PureSystems Cloud Sandbox/Free Trial Environment – to help individual developers create their own patterns of expertise to optimize their applications for either IBM PureSystems, or the IBM Smartcloud, developers can now use a completely free cloud development environment up on our cloud. That’s right — free access to our IBM PureSystems technology on the IBM Smartcloud. This is our first ever totally free cloud environment for developers to leverage. I’ll be posting more later today on why this is such an advantage for developers — and offers so much more than other cloud sites.

PureSystems Virtual Patter Software Development Kit — if you are thinking about how to optimize a home-grown application, or want to work develop “off-line” from the cloud – they you can also download the new SDK that we made available yesterday, enabling you to create a pattern of expertise for your own application. Once you complete the pattern work, your app can then run on IBM PureSystems, or the IBM Smartcloud. One pattern – runs seamless on either platform. Others have promised this, but so far we’re the only vendor to deliver it.

New Mobile Zone & Community Tools — we also unveiled a big new Mobile Zone on developerWorks, and released IBM Mobile Foundations to provide developers and IT practitioners the tools they needs to create and manage an end to end mobile environment. The new Mobile Foundations includes content from our Worklight acquisition, Endpoint Security from Tivoli and technology from our Cast Iron acquisition.

Make sure you check out these toolkits and especially the Free Cloud Environment from IBM!

ps – Stay tuned for my next post – I’ve gotten lots of questions about how our Trial Environment compares to a free trial on Amazon – so I’ll be posting some key points on that next.

Global Entrepreneur Winner Sproxil expands partnership with IBM

Back in June 2010 – a little company named Sproxil sprung onto the scene of the global healthcare market by winning the IBM Smartcamp competition in Boston, MA.  Since they won our event competition, Sproxil has been featured for their cool solution on CNN, on the BBC, in the Wall Street Journal, and in other media outlets all over the globe.

Sproxil provides a mobile product authentication service that can be applied to various industry specific problems to ensure products are authentic before they are consumed.   You can see their CEO in this video talking about their solution — in this case providing a safe, reliable, scalable way for citizens to verifty that the perscription drugs they are consuming are legitimate, and have not been tampered with.  This enables the pharmaceutical industry to reduce drug counterfeiting and allows consumers to verify the authenticity of prescriptions in seconds with their mobile phones.

Today at IBM, we’re pleased to announce that Sproxil is collaborating with IBM and  is extending manufacturers’ ability to view and analyze real time consumer data to detect and prevent drug counterfeiting in developing countries, where 25 to 50 percent of medicines are believed to be counterfeit, costing the industry $75 billion a year. With the collaboration, Sproxil also uses IBM’s cloud service to provide clients with secure, reliable data access virtually anywhere.

Sproxil’s partnership with IBM builds on IBM’s rich portfolio offerings for Smarter Healthcare.   If you are at our IPMACT event today n , please be sure to find Dr Ashifi Gogo and congratulate him on his cool solution and partnership with IBM!