Tag Archives: social media

A new twist on web 2.0 social networking tools

As I travel around the world working with our software partners – I try and keep an eye out for interesting and effective marketing campaigns.  Today as I changed planes in Boston Logan airport on my way to London and then Bangalore, I saw a series of adds for Dentyne gum that caught my eye.

Here’s one of the ads below –

And then another one next to it was –

Given that my wife and I were living in Boston and Washington DC during our year of engagement, and our wedding anniversary is today (don’t worry – we celebrated with a fine dinner at  Sequoia in Georgetown last night!) – I can relate this image in a special way!

But more importantly, from a marketing point of view, these ads seem to be pretty effective at a nice juxtaposition of the online world with the real world.  And if you check out their web site, it has a 3-minute limit on it (check out the creative different  “clocks” you can choose from in upper right corner), so that you can get back to the business of face-time with real people.

Kind of an interesting marketing campaign, check it out and let me know what you think!


Why Bother?

So as I start my blog, many close colleagues in the industry have asked the ever important and sometimes dreaded  “Why….?” question.   Since that is one of my favorite questions for all parts of life — I thought it would be worth answering as the starting point for our discussion.

So why start this blog?  As I reflected on this over the past few weeks I think it comes down to three key areas –

1) To help facilitate a discussion of good ideas and examples within the IT industry – and within the ecosystem of the broader business community that we are all part of.

2) To share ideas and observations from the intersection of sales, marketing, partnerships, and general management in hi-tech and other industries.

3) To listen and learn from all my colleagues and partners around the world in these areas and to discuss related topics in international business, travel, culture, work-life balance, social media, the role of business in society and other relevant topics for our networks.

In my current role at IBM Developer Relations, I have the privilege of working key software, technology, and venture capital partners all around the world.  Each interaction presents an opportunity for insights and learning – and for the conversation to continue.  I hope that you will join me in the discussion – here on this blog, via Twitter, and in person at every chance we get.