Since it has been awhile since I have posted anything here at my blog – I’ve been reflecting quite a bit on what direction to take with the postings for 2010. Part of my approach will be to shorter postings to try and share ideas and gather some perspectives from marketing in high-tech, as well as other key parts of the global economy.
Over the weekend I saw for the first time the new Dominos ad campaign, which shows how they finally “heard” the common feedback about their pizza being bland, or their crust tasting like “cardboard.” In fact the cardboard comment is exactly what my son says everytime we order Dominos! So it really resonated with me… If you haven’t seen the ads – you can find them all here —> http://www.pizzaturnaround.com/
More importantly though – I think the ads show that their VP of Marketing & Innovation (a classmate of mine at Notre Dame – Brandon Solano) had to find a way to get the external feedback acted on within the company. One of the key challenges we often face as marketers is to understand the commonly held perceptions that exist about our products or services. Then we have to mobilize our companies to make the difficult changes required to overcome them. Often the first step is the hardest – enabling our companies to “face the music” and recognize the truth of “hard to hear” client feedback.
So are their common perceptions of IBM that we need to “face up to” and then begin to act on? Do we have anyone thinking our product is like “cardboard?”
This week I was at Lotusphere – and had a great set of days with clients and partners. For anyone who was there – you saw it – there was was a great buzz at the event, the kind of buzz and exictement I haven’t seen at a big event in years, probably not since the late 90’s. And why the excitement?
I think it was two-fold. First – there’s a general sense of optimism that we have all survived one of the worst economic downturns in more than 50 years, and everyone I spoke with seems to be signs of business turning around. Second – Lotus has undergone an incredible transformation in the past two years, and now with the great integration between Lotus Notes, Lotus Live, and Lotus COnnections+Quickr, clients and end-users are seeing how powerful real collaboration can be …..and with the apps unveiled for the iPhone, the Android, and the RIM products, you can use Lotus anytime and anywhere.
If you are interested in seeing some of the highlights of the Showcase demos from Lotusphere (always one of the best parts of the event!) – you can see them here.
And a special congratulations to iEnterprises – one of our key software partners – for winning IBM’s Best in Showcase award at Lotusphere 2010. iEnterprieses won the award for their unique and powerful solution that provides significant customer value based on the newest Lotus technologies!
iExtensions CRM helps companies transform the way they do business by providing a flexible customer relationship management solution available anytime, anywhere including the IBM Lotus Notes Client, Web Browser, WebSphere Portal and on the RIM BlackBerry and Apple iPhone smartphones. Make sure you check them out!