As I travel around the world working with our software partners – I try and keep an eye out for interesting and effective marketing campaigns. Today as I changed planes in Boston Logan airport on my way to London and then Bangalore, I saw a series of adds for Dentyne gum that caught my eye.
Here’s one of the ads below –
And then another one next to it was –
Given that my wife and I were living in Boston and Washington DC during our year of engagement, and our wedding anniversary is today (don’t worry – we celebrated with a fine dinner at Sequoia in Georgetown last night!) – I can relate this image in a special way!
But more importantly, from a marketing point of view, these ads seem to be pretty effective at a nice juxtaposition of the online world with the real world. And if you check out their web site, it has a 3-minute limit on it (check out the creative different “clocks” you can choose from in upper right corner), so that you can get back to the business of face-time with real people.
Kind of an interesting marketing campaign, check it out and let me know what you think!
Last night in Raleigh, NC I was serving as the Starter & Announcer for my kids swim meet – which here in NC is quite an affair. Our team has about 110 swimmers and the opposing team had about 150, so there were 260 kids and about the same number of parents all scurrying around at 5:45pm as we prepared for the meet to start at 6pm. And as the Starter & Announcer, it’s my job to run the meet as efficiently and fairly as possible. Starting on time usually helps….
Amid the chaos of this big event, a parent I didn’t know came up to me and told me that the opposing team had a swimmer who was critically injured in a car crash earlier that day, and she and her Dad were both undergoing life-saving surgery at that very moment. She suggested that I mention it and ask for a moment of silence and prayer. Of course I did….
It’s amazing how amidst that chaos 500+ people will instantly stop when they hear such news, and remain completely silent to pray for someone they may or may not now. Surely you all have experienced this at other large gatherings, and I’m always struck by how powerful it can be. And I’m struck that amidst all the craziness and frenetic pace so many of us keep – how such events and short moments help us all realize that its the relationship and people that matter so much to us in life.
I mention this because today I read today a fascinating post by Irving Wladawsky-Berger – a former colleague of mine at IBM and one of the brightest and most interesting people I have ever know. He highlights a recent Harvard study – and is the longest known study ever conducted – on what makes people happy over the course of their lives. His summary of the Atlantic Magazine article that discusses the study is worth a few minutes to check out – http://tinyurl.com/m2jt2a.
Agree with its conclusions?