Tag Archives: Innovation

New Observations on Cloud Computing

Over the past couple of weeks I’ve been at both the All About the Cloud event out in California which is the premier event for cloud focused ISVs, and then the IBM Innovate event, which is the premier event for software development.  Quite naturally cloud computing was a hot topics at both events.

In reflecting on what’s “new and different” about the cloud discussions of late – three observations come to mind –

1) The tone is much more serious and business oriented

While past events were full of hype, hoopla, hyperbole, and evangelists spouting about how cloud will change the world and change IT forever, the tone has now shifted.  Off all the presentations I saw or took part in, only one still had the mega-hype tonality.  The rest of the dialogue has finally shifted to cloud driving business results – cost savings, speed of innovation and implementation, deployment flexibility, etc.  These better business outcomes are always required for broader adoption of any technology solution, so it’s nice to see the shift finally taking place in the cloud space.  As Bill McNee of Saugatuck Technology pointed out in his keynote address – sometimes it just takes a good recession to get people focused on business outcomes again.

2) Growing recognition of IBM’s prowess in this space

Now that IBM has completed 2000+ cloud projects — and is working with 5 of the Fortune 10, and 50% of the Fortune 500 on cloud projects — clients and partners are realizing how powerful our solutions portfolio is for cloud computing.  We now have all of our major software available via the cloud, we have CPU, storage and compute functions rentable in the cloud, and we have a whole range of design, test, and implementation services for public and private cloud deployments.

3) Growing recognition of the importance of open standards and interoperability.

Given the growth of both public clouds and private clouds – there is now tremendous demand for a set of standards and interoperability.  IBM was pleased to be help the OMG Group launch the Cloud Standards Customer Council that now has over 150 members and meets again next week to continue the important work of building out a set of open standards.  You’ll see the members range from large telcos and Fortune 50 clients to small service providers and even universities.  The group already has some important use use cases and requirements for open cloud computing being drafted – so be sure to join (its free to join) and contribute to this important work for our industry.

What are your thoughts?  Are you seeing similar trends and themes?



Since it has been awhile since I have posted anything here at my blog – I’ve been reflecting quite a bit on what direction to take with the postings for 2010.   Part of my approach will be to shorter postings to try and share ideas and gather some perspectives from marketing in high-tech, as well as other key parts of the global economy.

Over the weekend I saw for the first time the new Dominos ad campaign, which shows how they finally “heard” the common feedback about their pizza being bland, or their crust tasting like “cardboard.”  In fact the cardboard comment is exactly what my son says everytime we order Dominos!  So it really resonated with me…  If you haven’t seen the ads – you can find them all here —> http://www.pizzaturnaround.com/

More importantly though – I think the ads show that their VP of Marketing & Innovation (a classmate of mine at Notre Dame – Brandon Solano) had to find a way to get the external feedback acted on within the company.   One of the key challenges we often face as marketers is to understand the commonly held perceptions that exist about our products or services.  Then we have to mobilize our companies to make the difficult changes required to overcome them.  Often the first step is the hardest – enabling our companies to “face the music” and recognize the truth of “hard to hear” client feedback.

So are their common perceptions of IBM that we need to “face up to” and then begin to act on?  Do we have anyone thinking our product is like “cardboard?”

Cloud Workshops Now Available

Yesterday I mentioned our new arrangements with Amazon Web Services (AWS) and cloud computing.  Since this is all new, we’ve created two workshops – and we’re planning more – to help get you started:

For startups: Running IBM on the Amazon Elastic Compute Cloud (EC2) and Simple Storage Server (S3): Learn how to use IBM product images in the Amazon EC2 to create and deploy applications in the Amazon cloud. We will show you how to add your own product functionality to the IBM images by rebundling them.  More info here…

Getting started with IBM software on Amazon Web Services featuring sMash & DB2: Learn how you can get an existing application up and running in the Amazon EC2 environment with pre-loaded IBM middleware.  Details here…

You can contact your local IBM Innovation Center to find out about these and other upcoming workshops for partners.