As I travel around the world working with our software partners – I try and keep an eye out for interesting and effective marketing campaigns. Today as I changed planes in Boston Logan airport on my way to London and then Bangalore, I saw a series of adds for Dentyne gum that caught my eye.
Here’s one of the ads below –
And then another one next to it was –
Given that my wife and I were living in Boston and Washington DC during our year of engagement, and our wedding anniversary is today (don’t worry – we celebrated with a fine dinner at Sequoia in Georgetown last night!) – I can relate this image in a special way!
But more importantly, from a marketing point of view, these ads seem to be pretty effective at a nice juxtaposition of the online world with the real world. And if you check out their web site, it has a 3-minute limit on it (check out the creative different “clocks” you can choose from in upper right corner), so that you can get back to the business of face-time with real people.
Kind of an interesting marketing campaign, check it out and let me know what you think!