A new twist on web 2.0 social networking tools

As I travel around the world working with our software partners – I try and keep an eye out for interesting and effective marketing campaigns.  Today as I changed planes in Boston Logan airport on my way to London and then Bangalore, I saw a series of adds for Dentyne gum that caught my eye.

Here’s one of the ads below –

And then another one next to it was –

Given that my wife and I were living in Boston and Washington DC during our year of engagement, and our wedding anniversary is today (don’t worry – we celebrated with a fine dinner at  Sequoia in Georgetown last night!) – I can relate this image in a special way!

But more importantly, from a marketing point of view, these ads seem to be pretty effective at a nice juxtaposition of the online world with the real world.  And if you check out their web site, it has a 3-minute limit on it (check out the creative different  “clocks” you can choose from in upper right corner), so that you can get back to the business of face-time with real people.

Kind of an interesting marketing campaign, check it out and let me know what you think!

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One thought on “A new twist on web 2.0 social networking tools

  1. Sandeep Verghese

    Loved the Campaign Mike.

    Dont know how successful this campaign is, but I think it goes to show how great your marketing can be if you touch someone on an emotional note.
    I think it proves for great recall!

    Reply

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