Hot Mobile Topics Broadcast – Next Week!

It’s been a busy first few weeks for me as I dive into my new Mobile role at IBM. One of the big projects has been working with our product teams to think through the right solutions to best help our clients all around the world.   I’ve also been canvassing as many industry peers as I can who are leading thinkers on mobile to learn their perspectives and insights.

The great news is that on October 10 from 12:00-1:00 pm ET , we are hosting a virtual broadcast, “Speeding innovation and extending reach with Mobile Enterprise”.  We will be bringing together a range of mobile experts from across industries and geographies to examine mobile trends, challenges, and opportunities to transform how we work, sell and communicate. The in-depth discussions will focus on the latest mobile technologies and how successful enterprises are ahead of the trend.

In all my travels to talk with clients and experts over the past thirty days, one thing is abundantly clear – mobile is the hottest topic in the industry – more so than even cloud, security or social (and yes, they all do fit together as well.) What makes mobile such a hot topic is this – it’s deeply personal, we can all relate to it and have experience with it, and everyone admits we’re just scratching the surface of it.

When you consider that in 2012, the shipment of smart phones and tablets is expected to exceed that of traditional computers and laptops, and consider that in 2013 there will be more mobile devices in existence on the planet than people – many of us must be carrying lots of devices! (Going out on a limb here – remember 9% of the world population is under age of 5 – they probably don’t have devices yet. Another 8% are age 5-9 and most probably don’t have devices either!) (see data here for details).

This data was confirmed by my very unscientific crowd survey at the ITExpo Keynote I gave in Austin, TX earlier this week. When I asked the crowd how many of them had 3 or more devices (laptop, tablet, smartphone), over half the room raised their hand, and almost 1/4 of the room carried two or more smartphones!

Both business and IT executives at companies large and small know they need to take advantage of mobile devices to provide access to their internal systems and processes for employees, as well as to enable easier purchasing and support services for their customers. Most also recognize that mobile devices are also creating a unique opportunity to connect with and interact with employees, customers and partners, leveraging real-time data, information and expertise to drive better, and more meaningful engagement and transactions.

But — embracing mobile is difficult — and it’s not as easy as just creating a simple app because you also have to think about:

· The variety of devices used
· Employees who increasingly wish to use their own devices at work
· Application level and device management
· Cost controls
· Security concerns

And yet, on the positive side, the clients see the real opportunity to use mobile technology as the catalyst to improve employee productivity, increase customer satisfaction, grow market share, drive innovation and improve client loyalty.
During our broadcast on October 10th, the group of experts we’re convening will discuss how to:

· Extend existing business capabilities to mobile devices
· Transform your business by creating new opportunities around mobile solutions
· Build mobile applications and connect them to, and run, back-end systems in support of mobile
· Manage mobile devices, services and applications, and secure your mobile business

TV host and technology expert Katie Linendoll will moderate the broadcast that features some of the leading IBM thinkers, a case study of Tire and Battery Corp (TBC)’s use of mobile to transform their business, an Air Canada example (for all you Road Warriors out there) and IT analysts and other experts who can share the new opportunities they’re seeing.

If you’re building out a mobile strategy, or looking to improve your current mobile capabilities, you definitely cannot afford to miss this broadcast.

You can follow online conversations around the broadcast by following the #ibmmobile tag.

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